New Long-Term Strategic Direction

We have over the years offered the AXIS ETRAX family of System-On-Chips to the market.

Due to our long-term strategic direction to grow the Network Video market we have therefore changed focus in our coming future chip roadmap. The current ETRAX family of chips will be the last commercially chips offered to the market.

Future generations will be targeted for the Network Video market. These will not be publicly available.

We will continue to support and maintain the technology for the following years to come according to the below time table:

Device Servers
Last-time-Buy date Last-date-of-support/
Last-date-of-new-features in SDK
ETRAX 100LX 2010-07-31 2011-07-31 2009-12-31
ETRAX FS 2010-07-31 2011-07-31 2009-12-31
ETRAX MCM 4+16 2009-10-30 2010-10-30 2009-10-30
AXIS 82+/83+ 2009-07-31 2010-07-31 2009-07-31
AXIS 88/89 2009-07-31 2010-07-31 2009-07-31


Why is Axis discontinuing ETRAX now? Why can’t production continue further?

The ETRAX family of chips has been developed over the last 15 years. The manufacturing process of the chipsets is getting well matured and will over the foreseeable future eventually become obsolete. This fact, together with that Axis will not continue the general networking roadmap with ETRAX but instead focus on chipsets specifically targeted for the Network Video business. This new chipset family will not be publicly available for sales.

How long is the warranty of ETRAX?

One year after the Last-Time-Buy date of each chip. Axis intend to remain committed to the communicated LTB dates on our website. Customers need to follow the Axis Chip Handling Policy and Soldering Profiles: for storing, handling and manufacturing with the chips.

How long is the warranty of the AXIS 89 Device Server?

One year after the date-of-purchase. The one year warranty applies to all AXIS Developer Boards and Device Servers.

Have you considered opening the ETRAX chips design (Verilog/VHDL code etc)?

Due to various intellectual property rights we cannot do this.

Is it feasible from a licensing standpoint that the AXIS SDK be adapted to new architectures?

Yes, as long as you follow each individual source-code package license and do not break any of the rules set forth in the terms.

Is there anything you could offer to help with such a transition?

As each customer has infinite unique needs and demands, Axis cannot do porting nor development support to any and all new platforms customers might want to migrate to.

axis/strategic_direction.txt · Last modified: 2010/04/22 09:34 by jesper
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